While tradition says that the bride is escorted down the aisle by her father who then "gives" her in marriage to the groom, today's brides have many options.
And while the bride's escort is not considered an attendant, this person is a very important part of the ceremony and clearly a part of the bride's life. The person chosen could be a father, a step father, a brother, an uncle or even a mother, aunt, sister, cousin or friend. Whatever role that person plays in the bride's life, this function in her wedding is very important and walking with the bride down the aisle on the way to her new life deserves remembrance.
Many jewelers are creating a special lapel pin or brooch for presentation to that special someone. It shouldn't be elaborate or showy, but it should be tastefully done perhaps with a monogram and date or with a symbol of the wedding - bells, doves, a flower or the bride's initials - there a many options. The purpose is to say thank you and give that person a keepsake that speaks to the importance of what that person has meant in the bride's life. It can be given at the rehearsal dinner if attendant gifts are being given then, or saved for a few moments before the processional begins. As they are lining up, the bride pins this memento to her escorts lapel or gown with a special hug and heartfelt thank you.